DEMOGRAPHICS
EAGLE-NEWS AMERICA’S MOST INFLUENTIAL MARKET
The South Atlantic’s Prosperous Diversified Americans In Maryland, Washington, D.C., Virginia , North Florida, & Eastern North Carolina The Eagle-News Readers:
• 65% female
• 38% years average age
• 56% purchased own home
• 34% rented an apartment or townhouse
• 64% purchased a car new
• 55% purchased a previously owned car
• 69% own savings/investment accounts
• 42% attended college
• 58% earned continuing education credits
• 21% earned postgraduate degrees
• 52% traveled within the last six months for vacation
• 38% traveled within the past six months for business purposes
• 78% shop for groceries, food and beverages weekly
• 64% shop for clothing twice a month
• 73% visits shopping malls/centers weekly
• 43% belong to a professional/trade association or union
• 68% belong to a social/fraternal/church organization
• 44% contributed to a charitable cause within the past 12 months
• 46% visited a doctor or healthcare facility within the past 12 months
• 31% purchased art/artifacts within the last 12 months
• 46% attended an arts/cultural/entertainment event/attraction within the last 6 months
• 23% read 1-3 novels/books within the last 12 months
• 29% have 1-3 school age school age children
• 56% required legal, financial, medical or mortuary professional services within the last 6 months
• 58% attended a house of worship within the last 6 months
• 65% voted in the last election