By Jim Blythe
Are you trying to find an outstanding inspiration or a few thought to make your PR and promotions greater and leading edge? This booklet includes a hundred nice PR principles, extracted from the area s top companies.
Ideas give you the gas for people and firms to create price and good fortune. certainly the facility of principles also can exceed the facility of cash. One basic suggestion will be the catalyst to maneuver markets, encourage colleagues and staff, and catch the hearts and imaginations of consumers. This e-book could be that very catalyst. every one PR notion is succinctly defined and is via recommendation on the way it could be utilized to the reader s personal enterprise scenario. an easy yet in all likelihood strong booklet for someone looking new concept and that killer software.
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Are you searching for an exceptional proposal or a few suggestion to make your PR and promotions greater and leading edge? This booklet comprises a hundred nice PR principles, extracted from the realm s top businesses. rules give you the gasoline for people and firms to create price and luck. certainly the facility of rules also can exceed the facility of cash.
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Additional resources for 100 great PR ideas : from leading companies around the world
Ensure that news of your controversial actions reaches the ears of people who will prove to be useful enemies. Try not to do anything irreversible—if the actions overstep the line, you may need to retract. 32 • 100 GREAT PR IDEAS 16 BE PROMINENT ON GOOGLE The internet has, of course, wrought many changes in the way businesses operate. One of the major ones is in corporate communications, simply because people no longer sit around waiting for companies to communicate with them. Typically, people seek out information online, and in fact control the ﬂow of information.
Generating a high-impact event like this takes planning and coordination, but the effects are likely to be large and far-reaching. 100 GREAT PR IDEAS • 51 In practice • • • Always try to do something that has a visual impact. Ensure that the press will be there on the day. If you are likely to be on the receiving end of something like this, enter a dialog with your enemies ﬁrst! 52 • 100 GREAT PR IDEAS 26 BUILD A CORPORATE BRAND The corporate brand is the overall impression the company gives to its publics, as opposed to the individual brands given to the ﬁrm’s products.
The idea During the 1990s, Ford found that sales of its Lincoln brand were tapering off as people switched to BMW and Lexus. The Lincoln’s traditional market had been executives and professionals looking 100 GREAT PR IDEAS • 55 to buy a prestigious luxury car—but Lincoln had acquired an oldfashioned image. What was worse was that the average age of a Lincoln driver was somewhere in the late ﬁfties, so Ford estimated that most of those drivers would be retiring soon and either would be unlikely to buy another Lincoln, or would continue to drive the same car indeﬁnitely.
100 great PR ideas : from leading companies around the world by Jim Blythe