By Jim Blythe
Are you searching for an outstanding inspiration or a few idea to make your PR and promotions more advantageous and leading edge? This publication includes a hundred nice PR principles, extracted from the area s most sensible companies.Ideas give you the gasoline for people and firms to create worth and good fortune. certainly the facility of principles can also exceed the ability of cash. One basic thought should be the catalyst to maneuver markets, motivate colleagues and staff, and catch the hearts and imaginations of consumers. This e-book might be that very catalyst. every one PR concept is succinctly defined and is through suggestion on the way it will be utilized to the reader s personal enterprise state of affairs. an easy yet possibly strong e-book for an individual looking new thought and that killer program.
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Extra info for 100 Great PR Ideas: From Leading Companies Around the World (100 Great Ideas)
The director quickly found out what had happened, and instructed his staff to ﬁeld the calls, suggesting that they explain that the tracking system was tracking Santa’s sleigh and giving updates on Santa’s current position. 100 GREAT PR IDEAS • 49 This has now become an annual event. Each year NORAD shows where Santa’s sleigh has got to, using satellite surveillance and “Santacams” to depict the sleigh traveling across the world. The images are accompanied by commentaries from NORAD staff, Air Force staff, and national celebrities at each stage of the journey.
Failure to be prepared and positive can have very serious consequences, as famously happened to Gerald Ratner when he criticized his own products in a speech at what he thought was a private dinner. Although Ratner was only joking when he referred to his jewellery products as “crap,” a reporter published the comments and Ratner’s business virtually disappeared overnight. The idea The founder of a magazine for internet enthusiasts used to carry anything up to 250 back issues of the magazine in a backpack wherever he went.
24 • 100 GREAT PR IDEAS 12 PRESS YOUR JOURNALIST Most journalists work long and often unsocial hours, and are not especially well paid. As a profession, they are often viliﬁed and rarely praised except by their fellow journalists: today’s news is wrapping tomorrow’s ﬁsh, so journalists are constantly under pressure to perform. Also, journalists do not exist in order to promote corporate products and reputations. Most of them are professional about what they do, and will only publish stories that are accurate, fair, and (above all) newsworthy.
100 Great PR Ideas: From Leading Companies Around the World (100 Great Ideas) by Jim Blythe