Read e-book online A communications cornucopia: Markle Foundation essays on PDF

By Monroe Edwin Price, Roger G. Noll, Lloyd Morrisett

ISBN-10: 0815761163

ISBN-13: 9780815761167

Swift development in details applied sciences has produced an ever-broadening array of decisions in details items. on the similar time, it has brought on traditionally segmented industries, similar to tv, phones, desktops, and print media, to converge and compete. the result's a cornucopia of goods and strength in communications in addition to huge, immense pressure at the governmental associations that use and keep watch over details know-how. The essays during this ebook supply a extensive examine the various ways in which info know-how pertains to problems with governance and public coverage. Adjusting regulatory instititions to the recent technical realities is a smart problem. Will monopoly strength threaten the frequently regulated components of phones and cable tv or the software program platforms that combine all details applied sciences right into a unmarried approach with many competing avid gamers? Can conventional methods to highbrow estate rights and keep an eye on of socially damaging content material be utilized to the converged details region? This ebook sheds mild on those matters, and in so doing demonstrates the usefulness of rigorous, multidisciplinary coverage research in assessing the importance of fixing expertise.

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Page 7 Given this policy-created scarcity in stations, a second concern of the FCC was how to decide who should receive the scarce broadcast licenses. Out of this concern grew the continuing conflict between imposing program performance requirements and respecting the First Amendment rights of broadcasters. The essence of the FCC's approach was to hold licensing contests among competing applicants, and to favor applicants who had local ownership, who were not affiliated with other media companies (especially disfavoring newspapers in the same locality and "chains" that were or might become networks), and who promised the most news, public affairs, and locally produced programs.

In a modern telephone network, the switches are computers that can store and process data. The connecting links, owing to digitalization as well as advances in transmission, have far greater capacity for carrying information, and so can be enhanced to carry pictures as well as sound to every household. As a result, newspapers, broadcasters, motion picture studios, book publishers, and direct mail advertisersand many others who are new to mass communicationscan all deliver their products over telephone lines, cable television systems, off-air multipoint distribution systems, and direct satellite transmissions to a user's combined television and home computer.

The old fashioned technologiesprint media, motion pictures, and recordingswere not so concentrated, and therefore offered more choice. The motion picture industry was somewhat diverse, but a handful of studios still controlled almost all film production and distribution. The industry had not responded effectively to the rise of television as the primary means for providing light entertainment. Recorded music exhibited a similar structure to motion pictures, although small, independent companies were somewhat more important.

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A communications cornucopia: Markle Foundation essays on information policy by Monroe Edwin Price, Roger G. Noll, Lloyd Morrisett


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