A Higher Bid: How to Transform Special Event Fundraising - download pdf or read online

By Kathy Kingston

ISBN-10: 1119017874

ISBN-13: 9781119017875

Transform fundraising occasions into long term profit with professional public sale advice

A greater Bid is the nonprofit institution and association consultant to making plans and executing extra intriguing, extra profitable particular occasion fundraisers. during this ebook, award-winning advisor, fundraiser, speaker, auctioneer Kathy Kingston stocks her proprietary and confirmed ways to viewers improvement, board empowerment, management succession, visitor cultivation and engagement, and donor improvement. you are going to find out how stay auctions, distinct appeals, leading edge icebreakers, silent auctions, and new applied sciences will help bring up profit, and the way to execute those occasions in a fashion that interprets to a higher donor base for long term giving. Kingston describes tips on how to fit the visitor record and catalog for higher effects, and divulges the ideas expert auctioneers use to curate the correct public sale goods and detect definitely the right humans to generate optimal profit and have interaction donors.

This booklet bargains a clean method of fundraising, exhibiting you ways charity gain auctions will be made a centerpiece of fundraising distinct occasions to force either brief- and long term fundraising objectives whereas offering a enjoyable and encouraging chance to generate expertise and retain supporters fascinated by the venture. utilizing Kingston's confirmed framework, you are going to study potent methods to:

  • Strategically elevate high-profit profit streams
  • Increase your organization's donor base
  • Empower the board towards potency and productivity
  • Engage supporters extra deeply and retain them invested

Donors are the lifeblood of any nonprofit association, and sustainable profit will depend on their excessive engagement and willingness to offer. Well-executed gain and charity auctions have confirmed to be powerful fundraisers for nonprofits, institutions, and faculties of every kind, and A better Bid is the professional consultant to optimizing those distinctive occasions for optimum impact.

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Additional info for A Higher Bid: How to Transform Special Event Fundraising with Strategic Auctions

Example text

In other words, you create a culture of giving that begins with pre-action planning, is highly visible at the auction, and continues long after your event ends. In this culture, you can actually make the most money after the event, when the doors are closed. Effective follow-up after the benefit auction event is critical, and many organizations miss this vital process altogether. Successful organizations create strategic plans to deepen relationships with donors and bidders after their benefit auction events.

A great example comes from the grand opening fundraising gala for the Katharine Hepburn Cultural Arts Center in Connecticut. With my consultation, the gala committee created a live auction item to match the audience’s interest in Katharine Hepburn. They contacted the current owner of her estate, who agreed to donate his home for a dinner party. The committee then procured Chef Jacques Pépin. They put together a dinner for 12 at Katharine Hepburn’s estate prepared by Chef Pépin and served in Katharine Hepburn’s dining room.

In others, it’s not. And, for some organizations, a one-time fundraising auction is the correct 18 A HIGHER BID answer. Let’s look at the questions you should ask to determine the right strategy for your organization. Critical Factors for First-Time Benefit Auctions and Every Year, Really . . The most important factor in launching a first-time benefit auction is to have the organization’s board of directors buy into the labor-intensive, long-term planning required for a successful fundraising event.

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A Higher Bid: How to Transform Special Event Fundraising with Strategic Auctions by Kathy Kingston


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