Download PDF by Michael A. Banks: Blogging Heroes: Interviews with 30 of the World's Top

By Michael A. Banks

ISBN-10: 0470197390

ISBN-13: 9780470197394

ISBN-10: 0470262141

ISBN-13: 9780470262146

Between greater than 102,000,000 blogs, a number of stand out as influential, ground-breaking, and singularly profitable. those thirty bloggers, who write approximately every little thing from enterprise tendencies to parenting, were featured in stressed out journal, well known technological know-how, and on CNN, NPR, MSNBC, and 20/20. In one-on-one conversations with Michael A. Banks, those cutting edge, inventive thinkers have shared their strategies, their philosophies, what drives them, how they mine for subject material, and their own secrets and techniques for fulfillment. Come and research from the masters.

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Extra info for Blogging Heroes: Interviews with 30 of the World's Top Bloggers

Sample text

Who knew? Who knew? I had no idea! What happens when you put an idea out there is that people receive it and then translate it to their own world. And they find resonances in their own experience that I never would have anticipated. Looking at discussions on your blog and elsewhere, one sees many variations on the Long Tail theme—new ideas like the railroads being the long tail of the 1860s, and Wal-Mart having long-tail experiences. Yes. All this stuff came from the readers. The book is richer, the blog is richer, and the idea is now, fundamentally, held collectively between me and my readers.

It doesn’t matter what—something. It’s best that the “something” not be you. [Pause] Actually, that’s totally unfair; I take that back. Focusing on yourself is totally fine. It’s not a good way to maximize your audience, but it’s totally fine if that’s what you want to do. But if you want to maximize your audience, it is best to focus on something else. Maximum, by the way, doesn’t mean 1 million. As I said, I’ve got blogs whose target audience is 100 people—the right 100 people. Among your carefully selected feeds, do you see many posts that could stand improvement?

I know that I could get more visibility by posting comments in other blogs, but it doesn’t come naturally to me. What has been your most gratifying experience with this blog? Although eBay is a young company, it has a corporate mindset, particularly when it comes to public relations. qxd:Blogging Heroes 10/10/07 10:11 PM Page 39 Ina Steiner: AuctionBytes 39 company. But it tries to be innovative in communicating in ways other than just making announcements. com) is one conduit for this. com eBay recently started using the blog to react to other bloggers, including me, to clarify and publish their own viewpoint.

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Blogging Heroes: Interviews with 30 of the World's Top Bloggers by Michael A. Banks


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