By Robert M. Zimmerman
Written by way of Robert Zimmerman and Ann Lehman--leading specialists within the box of fundraising and board development-- forums That Love Fundraising not just indicates that all board contributors (no topic the extent of expertise) can discover ways to bring up money but additionally presents potent how one can the more matured fundraisers. This workbook explains your fundraising accountability as a board member whereas it:
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Extra info for Boards that love fundraising
EXERCISE 9 Who Are Your Major Donors? Participants: This exercise requires a facilitator and should be done conﬁdentially with a small group of development committee members and staff. This exercise is a great start in ﬁguring out who your major donors might be. Prior to conducting the exercise, the facilitator asks staff to give the development committee a comprehensive list of all individual donations made in the past two years. ) The development committee should consider: • What was the average gift (total dollars raised divided by the number of donors)?
Staff will be responsible for locating and purchasing the best software, but the board must make sure that fundraising software is a priority and approve an appropriate amount of money for acquisition and training staff in its use. Ten Percent of the People Give 90 Percent of the Money Many organizations do a bang-up job of getting that ﬁrst, modest contribution from a donor via direct mail, telephone solicitation, or sale of a ticket to a small special event. That’s well and good, but most of these nonproﬁts never ratchet up; they continue to ask their donors for small contributions when a signiﬁcant number of them could give a great deal more if asked appropriately.
The music stops; the board chair comes to the podium. He or she reviews the fabulous work of your organization, explains the need for a permanent home, and announces the commencement of the campaign. You are called to the podium and are now standing at the dais about to hand the board chair a check for $500,000. The facilitator then asks the group to open their eyes and think about these questions: • What moves you about this moment? • What brings tears to your eyes? • Why have you chosen this organization?
Boards that love fundraising by Robert M. Zimmerman