By William Essex
Read Online or Download Can I Quote You on That?: A Practical Handbook for Company Executives Who Deal with the Media PDF
Best marketing & sales books
Artistic enter is necessarily required of the PR practitioner, and but many PR practitioners lack a true realizing of the inventive procedure. Creativity in Public relatives addresses this case. It courses the reader via quite a number strategies and suggestions for producing inventive principles, as defined through the "five Is" of the inventive technique: info, incubation, illumination, integration and representation.
Are you searching for an outstanding proposal or a few idea to make your PR and promotions more suitable and leading edge? This booklet comprises a hundred nice PR rules, extracted from the realm s top businesses. principles give you the gasoline for people and firms to create price and good fortune. certainly the facility of principles may exceed the ability of cash.
A step by step examine the best way to create an information, and appreciation of the price of the knowledge platforms (IS) division. It addresses either beauty and significant questions and explains find out how to strategically extend the dept and show the worth of a good outfitted IS division
Are you suffering daily to show front-line humans into nice carrier groups? Do you're feeling a feeling of urgency approximately bettering customer support? it is time for an intervention. The customer support Intervention bargains a realistic step by step application that might educate you ways to quickley investigate the effectiveness of your employees.
- 100 Great PR Ideas: From Leading Companies Around the World (100 Great Ideas)
- Exploring public relations
- The PR Buzz Factor: How Using Public Relations Can Boost Your Business
- Winning with the Customer from Hell: A Survival Guide
- Competing Against Luck: The Story of Innovation and Customer Choice
- The Triumph of Emptiness: Consumption, Higher Education, and Work Organization
Extra info for Can I Quote You on That?: A Practical Handbook for Company Executives Who Deal with the Media
The point of a press office is to get media coverage, not to distribute memos about the number of times journalists have tried to get through to you. If you can’t talk to journalists unless they go through the press office first, you won’t be talking to many journalists. • Are you really the only person in your organisation who can talk to the media about your subject? Are you serious? You mean, the entire organisation but for you is staffed by people who aren’t competent to talk about what they do?
It really is very easy, actually. And if this is going to work well at all, you really are going to have to prepare yourself to receive unexpected calls from journalists needing a quick comment at short notice. Whether or not you’re doing it deliberately, don’t hide yourself away too effectively. • Journalists don’t necessarily know the questions to ask. If you don’t know the answers, how are you going to know the questions? We’ll get into this in more detail later in the book, but feel free to keep an interview going with suggestions of your own.
Journalists want it now Journalists focus on the end product. If they are print journalists, they are most concerned to produce a news story, or a feature, or a diary item, or whatever else, on deadline. If they’re broadcast journalists, they will be concerned to produce an end product that sounds (and looks) right on deadline. Time, particularly in broadcast journalism, is neither elastic nor negotiable. What this means is that journalists are not attracted to process. If you work for an organisation that has meetings, whether they’re board meetings, team meetings, staff meetings, production meetings, marketing meetings, even crisis meetings, you might have to adjust your mindset if you’re going to deal effectively with journalists.
Can I Quote You on That?: A Practical Handbook for Company Executives Who Deal with the Media by William Essex