Can I Quote You on That?: A Practical Handbook for Company by William Essex PDF

By William Essex

ISBN-10: 1435693221

ISBN-13: 9781435693227

ISBN-10: 1897597894

ISBN-13: 9781897597897

Media touch is a truth of industrial lifestyles. And but this can be the one booklet out there that focuses completely on getting the simplest out of touch with reporters. it really is written by means of a journalist, approximately newshounds, and in accordance with a normal and profitable media-training direction. Circulating copies of this publication round key executives will be a miles more cost-effective and less expensive replacement to hiring media-trainers. with the ability to deal with the media successfully could be a major occupation virtue. Doing it badly might be harmful either to the occupation and to the company.This e-book is a pragmatic consultant to dealing with media touch. It starts off initially touch with a journalist and is going all the way through to discussing even if, and if that is so how, to stick to up an interview. The ebook seems to be at print, radio, tv and on-line journalism. there is a bankruptcy on main issue administration and one on interviewees' felony rights. A key characteristic of the booklet is that it specializes in what reporters wish, why they need it, and the way to provide it to them in a manner that achieves beneficial media coverage.Can I quote you on that? describes thoughts for dealing with quite a few interviews effectively, from the stopover at for your place of work via a alternate journalist, via anticipated and unforeseen mobilephone interviews, through calls from newspapers and magazines, radio interviews, phone-ins and dialogue programmes, to the variety of tv stories, together with the digital camera team on the workplace, the studio-based interview and the distant studio. there is a bankruptcy on powerful interview practise and an emergency web page for reference if the interview is coming near near. This ebook is designed to express an figuring out of the way reporters paintings and the way to workwith them for mutual benefit.There are solutions to a number frequ

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Extra info for Can I Quote You on That?: A Practical Handbook for Company Executives Who Deal with the Media

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The point of a press office is to get media coverage, not to distribute memos about the number of times journalists have tried to get through to you. If you can’t talk to journalists unless they go through the press office first, you won’t be talking to many journalists. • Are you really the only person in your organisation who can talk to the media about your subject? Are you serious? You mean, the entire organisation but for you is staffed by people who aren’t competent to talk about what they do?

It really is very easy, actually. And if this is going to work well at all, you really are going to have to prepare yourself to receive unexpected calls from journalists needing a quick comment at short notice. Whether or not you’re doing it deliberately, don’t hide yourself away too effectively. • Journalists don’t necessarily know the questions to ask. If you don’t know the answers, how are you going to know the questions? We’ll get into this in more detail later in the book, but feel free to keep an interview going with suggestions of your own.

Journalists want it now Journalists focus on the end product. If they are print journalists, they are most concerned to produce a news story, or a feature, or a diary item, or whatever else, on deadline. If they’re broadcast journalists, they will be concerned to produce an end product that sounds (and looks) right on deadline. Time, particularly in broadcast journalism, is neither elastic nor negotiable. What this means is that journalists are not attracted to process. If you work for an organisation that has meetings, whether they’re board meetings, team meetings, staff meetings, production meetings, marketing meetings, even crisis meetings, you might have to adjust your mindset if you’re going to deal effectively with journalists.

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Can I Quote You on That?: A Practical Handbook for Company Executives Who Deal with the Media by William Essex

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