Download e-book for iPad: Can We Do That?! Outrageous PR Stunts That Work--And Why by Peter Shankman

By Peter Shankman

ISBN-10: 047004392X

ISBN-13: 9780470043929

ISBN-10: 0470116412

ISBN-13: 9780470116418

This enjoyable and pleasant ebook appears to be like at real-life PR stunts that may blow your brain and encourage you to boost leading edge and artistic how one can get your organization spotted. PR guru Peter Shankman chronicles the main ridiculous, outrageous, and doubtless loopy PR stunts of all time—explaining why a few paintings and others don’t. it is a humorous, insightful consultant to successful the PR online game.

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Just hang out with them. Talk to them. Walk with them. Give them some much-needed company, and in exchange, they’ll take care of you, and help you think a little differently. (Plus, you might just wind up with a new housemate. ) 5. Finally, can’t get out of your office at the moment, but still need a boost? Read things you’ve never read before. qxd 10/27/06 12:00 PM Page 40 40 • C A N W E D O T H A T ? Sometimes we get so trapped in our little world, that even when we think we’re being creative and different, we’re still doing it inside our own comfort zone.

Much like that statistic that says hiring managers look at resumes and make a decision in less than six seconds, so do reporters when it comes to wanting to find out more. Think about it for a second: each email a reporter gets asks for, at the very least, his or her time. qxd 10/27/06 11:59 AM Page 16 16 • C A N W E D O T H A T ? story. But a reporter only has so much valuable time. In fact, with deadlines the way they are in today’s 24-hour-news-ondemand world, reporters have less time than ever.

What kind of people will it attract? What kind of media attention will the company get out of it? Where will the media be? Will it be local or national or global? How much media coverage will it get in total? What is the advertising value of that media coverage? Will it be on the Web? Will there be photos? Will there be video? Will it be live or taped? Will it be covered live or sent out after the fact on video and background tape? Again, preparedness is the key. But the difference here is that you’re creating a lot of these answers out of thin air.

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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them by Peter Shankman


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