By John Elkington
It is a definition of the ''triple backside line'' of revenue, environmental sustainability and social accountability. it really is according to the auhthor's first-hand adventure with businesses who've realised that those are the forces that form the way forward for enterprise.
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Extra info for Cannibals With Forks: The Triple Bottom Line of 21st Century Business
Long blind to most environmental issues, the financial markets are beginning to worry and agitate for change. Leading banks and insurers are signing charters on sustainable development. Insurers, who often have to pick up the tab for other industry’s losses, may never have actively campaigned for deregulation or for lax enforcement of pollution control laws, but ore now in the front line as the costs come home to roost. They will increasingly insist that industry and governments take action. Is Capitalism Sustainable?
It was a chill, autumn morning. On the pavement outside the smart London hotel huddled a small group of protesters. As the business conference delegates filed in, the protesters asked them to take packs of information. But something was not quite right. What was going on here? Environmentalists picketing a mining company’s annual general meeting? Animal rights campaigners? Human rights activists? None of the above, it turned out. I came acres this scene as I entered the hotel to help kick off the conference.
Yet a few months later, Spielberg and his colleagues were cost as the villains in one of LA’s most dramatic environmental controversies. The controversy was even more media-worthy because of the involvement of Microsoft chief Bill Gates and cofounder Paul Allen among Spielberg’s covillains. At stake was the future of an area called the Ballona Wetlands. Ballona is a corruption of the Spanish ballena, or whole, and the 1,087 acre site just north of LA international airport is home to a huge number of species.
Cannibals With Forks: The Triple Bottom Line of 21st Century Business by John Elkington