Review: "The final consultant to winning Retail. In Retail Truths, Chip Averwater distills forty years of hard-won event into 380 hugely readable pages. ...instead of banal generalities, he bargains particular and targeted feedback that would resonate with somebody who has hung out within the industry.
Averwater provides an exhaustive record of the severe information that separate stellar performers from the casualties, and his insights are constantly at the mark. On the necessity for financial prudence, he writes, "A shop wishes earnings, now not so the vendors or traders can wintry weather within the Caribbean yet to develop inventories, extend destinations, upload team of workers, or improve systems." Are higher shops greater? He observes, "An abundance of house indulges our traits to disorganization. What we frequently want isn't really more room, yet buy making plans and stock administration. Efficiency is seldom enjoyable yet continually rewarding."
Based on lengthy own adventure, Averwater concludes sturdy shop clerk can simply be 5 occasions as effective as a laggard, and says expensive salespeople "are an cost we want." In a long phase dedicated to body of workers, he bargains a blueprint for hiring and conserving these best performers--from the way to reveal out undesirables within the hiring procedure ("Less than one in 20 task candidates is an appropriate candidate") to preserving excessive morale ("A manager's phrases resonate for it slow then fade. Incentives communicate with each paycheck.")
We suspect that Retail Truths will ring actual to any considerate practitioner of shop management."
--Music Trades, April 2012