By Suzanne Horne
Within the past due Nineties, there has been a distinct rise in curiosity within the non-profit region, and in retailing and consumption. Drawing jointly those issues this ebook presents a finished and foreign account of the retail charity region. Charity outlets at the moment are major occupiers of the united kingdom excessive highway, and have gotten usual websites of intake within the united states, Australia, Canada and eire. This quantity presents the 1st review of the heritage and improvement of the charity store, incorporating fabric from numerous disciplines, together with advertising and marketing, retailing, cultural reviews and social geography. proposing fresh study from the united kingdom, Europe, Australia and North the USA, this publication fills hole within the literature of the sphere, and should be of great interest to all practitioners, researchers and scholars wishing to check the charity store phenomenon.
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Additional info for Charity Shops: Retailing, Consumption and Society (Routledge Studies in the Management of Voluntary and Non-Profit Organizations)
While it is a potential growth area, many charities will be reluctant to take this up, as experience to date shows that lower prices need to be charged per item compared to adult clothes, meaning there is less return per unit of rail space – it would take a signiﬁcant increase in prices to match, let alone surpass, income from adult garments, unless a currently absent supply of high-quality children’s clothes became available. Mintel (1997) suggests that one avenue for expansion could be selling new children’s clothes, including quality seconds or fair trade clothing, through charity shops as a means of increasing turnover.
Another man in the 60-plus age bracket described himself as an ‘opportunist’ attracted by the quality of items in the charity shop (implicitly in relation to price and the possibility of direct or indirect proﬁt from the purchase). While purpose-built retail parks, malls and shopping centres have the functional attractions such as ease of access, wide choice and lower prices, ‘for all consumption sites these beneﬁts are quickly outstripped by the symbolic and social value . . as a site of communication and interaction’ (Shields 1992: 5).
For example, baby clothes are donated to the shop from outside the community, purchased by local customers used and re-donated to be sold on until no longer in a ﬁt state for resale (McNair 1958). 2) – that is, low status, low price and low operating costs. The goods are all donated, the shop’s emphasis is on service to the community and it is managed and staffed by volunteers, with no, or little, independent, centralised management. As the realisation of fund-raising potential occurs, so ‘trading up’ takes place.
Charity Shops: Retailing, Consumption and Society (Routledge Studies in the Management of Voluntary and Non-Profit Organizations) by Suzanne Horne