By Robert Wolcott, Michael Lippitz
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Extra info for Grow from Within: Mastering Corporate Entrepreneurship and Innovation
Clarity regarding innovation and corporate entrepreneurship objectives is a more nuanced and critical question than most managers realize. Other researchers have found the same results. Andrew Campbell and his colleagues in the United Kingdom focused on corporate venture capital, a related pursuit to corporate entrepreneurship, and reported in MIT Sloan Management Review in 2003 that corporate venture groups whose investments strayed from their strategic objectives were, on average, less successful than those that stayed the course.
Whether you’re an expert or a novice, or you’re just trying to discover how to bring innovative concepts to fruition, we hope you find this book of value. Notes 1. S. S. Department of Commerce initiate a broad national innovation measurement effort. 2. Constantinos Markides and Paul Geroski, in their 2004 book Fast Second, suggest that large firms eschew trying to be first to market, in favor of exploiting emerging markets just at the point when a dominant design is emerging among the numerous early entrants.
Today, Cooper leads a program at the Kellogg School that brings the methodology to a wide range of companies. BP’s chief technology officer for digital and communication technologies, Phiroz Darukhanavala, responded to yet a different directive. In 1999, BP’s CEO, John Browne, challenged Darukhanavala with figuring out how to bring digital and communications technologies into BP to add substantial, quantifiable value. He invited Darukhanavala to propose whatever he felt he needed to accomplish the mission.
Grow from Within: Mastering Corporate Entrepreneurship and Innovation by Robert Wolcott, Michael Lippitz