The Dynamics of Persuasion: Communication and Attitudes in by Richard M. Perloff PDF

By Richard M. Perloff

ISBN-10: 1138100323

ISBN-13: 9781138100329

ISBN-10: 1138100331

ISBN-13: 9781138100336

The Dynamics of Persuasion has been a staple source for instructing persuasion for almost 20 years. writer Richard M. Perloff speaks to scholars in a mode that's enticing and informational, explaining key theories and learn in addition to supplying well timed and proper examples. The significant other site comprises fabrics for either scholars and teachers, increasing the pedagogical utilities and facilitating adoptions.

The 6th variation includes:
• up-to-date theoretical and utilized learn in numerous components, together with framing, inoculation, and self-affirmation;
• new experiences of overall healthiness campaigns;
• accelerated assurance of social media marketing;
• more advantageous dialogue of the Elaboration chance version in gentle of persevered learn and new purposes to daily persuasion.

The basics of the e-book – emphasis on thought, straight forward clarification of findings, in-depth dialogue of persuasion techniques and results, and easy-to-follow real-world purposes – proceed within the 6th version.

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Download e-book for kindle: The Dynamics of Persuasion: Communication and Attitudes in by Richard M. Perloff

The Dynamics of Persuasion has been a staple source for educating persuasion for almost 20 years. writer Richard M. Perloff speaks to scholars in a mode that's attractive and informational, explaining key theories and examine in addition to supplying well timed and suitable examples. The significant other site contains fabrics for either scholars and teachers, increasing the pedagogical utilities and facilitating adoptions.

Extra resources for The Dynamics of Persuasion: Communication and Attitudes in the 21st Century

Example text

Those who say it all comes down to perception must wrestle with the ambiguity (unsatisfactory in a court of law) that an influence attempt can be persuasion for one person (if he claims to be free to reject the communicator’s position), yet coercive for another (if she claims she has no choice but to comply). This means that two individuals could be influenced by the same message, but one (who claimed it was persuasion) would be held accountable for his actions, while the other (who perceived coercion) could be exonerated on the grounds that she lacked the freedom to reject the message.

These simple hashtag phrases can, like haiku, exert powerful effects through literary simplicity and conveyance of strong symbolic meanings, via both words and visual images, like emoji and emoticons. Contemporary social media persuasive message effects are unique in that they: (a) can involve simple catchphrases; (b) diffuse more quickly and widely than previous technologies; (c) enable others to participate in meaning conferral; and (d) are capable of mobilizing individuals across national boundaries.

S. government efforts to mitigate ecological damage. Although the science is complicated, there is a preponderance of evidence in support of global warming and stratospheric ozone depletion, with environmental scientists in agreement that the gradual warming of the earth has occurred as a result of human activities. Yet a conservative counter-movement, which rejects environmental science, disdains government regulation, and (to be fair) fears that efforts to tame global warming will cause a massive loss in American jobs, has mounted a “war on climate science,” and on the canons of respectable scientific study (Dunlap & Jacques, 2013, p.

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The Dynamics of Persuasion: Communication and Attitudes in the 21st Century by Richard M. Perloff


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