By Kate Marek
Libraries are providing an ever-increasing percentage in their companies throughout the internet, a pattern that turns out absolute to proceed. as a way to advisor purchases and properly distribute companies and employees time, it’s crucial that libraries and librarians safely music using their web content and on-line assets. during this factor of Library expertise studies, Kate Marek bargains a realistic advisor to internet analytics instruments, explaining what librarians want to know to enforce them effectively.Topics contain: * an summary of internet analytics instruments * realizing info assortment mechanisms * fitting and configuring Google Analytics * powerful reporting and research * Case experiences of libraries utilizing internet analytics
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Extra resources for Using Web Analytics in the Library : A Library Technology Report
We did not receive any complaints about content that had been removed. Top landing pages (figure 37) revealed how people entered the site on a particular page. Because the keyword report told us what people were searching to land on our site, we determined that the top three landing sites were accessed via bookmarks or direct links and not via searching. In the new design we used this data to determine where to locate a particular page and how many levels into the website it existed. The keyword report (figure 38) informed us how people are finding Messenger’s website.
Site Search terms report: More recently, we implemented site search tracking so that we can see which terms users input into our search box. Here are some examples of insights we get from the GA reports that help us to make decisions: • From Search Terms report: We note the language people are using and adjust the terms we use on the website accordingly. We also note frequently searched-for content and look for ways to improve its findability. ” We will need to do a better job of connecting people looking for cataloging-related content to the Technical Services pages, by either renaming or redescribing that page.
Hitting this goal in the very first month really demonstrated the value of the new page. As mentioned, I checked the reports twice a month for library reporting purposes. I also wrote a departmental report monthly that included visits and hits to the website. When working on plans for the website redesign, I viewed reports daily. I shared extremely basic information with the director of the library for monthly reporting purposes, and I also used GA to justify to other departmental managers why I moved, eliminated, or added a page.
Using Web Analytics in the Library : A Library Technology Report by Kate Marek